Seminar: “Putting Social Media on the Front Burner”

by Jennifer on December 28, 2010

I am pleased to announce that I have been asked to present a seminar for Bargreen Ellingson.  Every year they have an Foodservice show for their customers and an Annual Meeting for their sales staff.  This year the show is on January 20th, 2011.  (wow – 2011!  time flies…)  Both Bargreen and I are excited to provide this free, one-hour presentation for their customers.

For some reason the restaurant business is notoriously slow in adopting new technologies.  We have found that a lot of foodservice operators do not use social media to its basic or fullest capacity.  Perhaps it’s because they don’t understand how much their guests actually use it.  I have often heard the comment: “I don’t use social media that much.  Can my customers really be using more than me?”  The answer is YES!  Restaurant customers and guests use their phones and computers throughout the day, constantly looking at different search tools to find everything – including a restaurant nearby, a bar that has the game, a vegan friendly menu, etc.

The other reason restaurants don’t use social media is because they think it is too time consuming.  Social Media is made to be quick, short, brief and easy to use.  I will cover some basics about social media – what are Twitter, Facebook and LinkedIn, as well as more advance social media (Yelp, Foursquare). We will also talk about time commitments for updating your social media.  How often, by whom, how long does it take?

Here’s the text from the Bargreen website:

Seminar: “Putting Social Media on the Front Burner” - Bargreen Ellingson’s Foodservice Supply Show 2011

Your potential guests are looking for you —why are you hiding from them?

Jennifer Hancox, Restaurant Industry Veteran and social media expert, will teach you how to put social media on your front burner in this free seminar from 9am-10am. By attending this workshop, you can enter to win an Apple iPad!

  • See what others are saying about you
  • Why it’s important to get your name out there
  • Tips on how to create good buzz
  • Enter to Win an Apple iPad! Must be present to win.

See below for details about the show, location, time, etc.

Explore more than 75 vendor booths! Come see the latest products in the foodservice industry, watch live demonstrations, and enter to win some great prizes. Enjoy FREE PARKING at the Convention Center, free food and drinks, raffles, and much more!

January 20, 2011 from 10am – 4pm

Oregon Convention Center
777 NE Martin Luther King, Jr. Blvd.
Portland, OR 97232

See You at the Show!

For more information, directions, or to rsvp to this special event, please call Bargreen at 503.227.1161.

Stay Connected with Bargreen

Twitter Event Tag: #bargreen

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